Well, you are not alone, with the rapid developments around the coronavirus disease (COVID-19), many businesses have taken measures to limit the spread of the virus. If you are one of those businesses, here are additional steps that you should do from a marketing perspective.
Let your customers know if you’ve made changes to your daily operations by posting it on your website, social media channels, and by email. For example, your hours of operation or product availability.
If you’re a restaurant or a retail store, make your customers feel safe by listing all the precaution measures that you have taken to protect them. For instance, list how many times you wipe countertops or how many times your employees clean their hands… etc. Also, you could post videos of your employees cleaning up or covering food items. We recommend doing at least one post a day.
Stabilize your cash flow with an aggressive promotion such as coupons or gift cards. This is especially important if you’re dealing with perishable products. People love a good deal and will take advantage if it’s aggressive enough.
This is the time to engage the most with your customers. Turn this unprecedented situation into an opportunity and stay safe.