Until just recently, small businesses have relied on traditional marketing channels like referrals, mailers, signs, and classified ads. These tactics still work; however, their level of success is diminishing. A coherent social media strategy is, by far, their biggest opportunity to expand reach, develop a brand image, and lower advertising cost.
Hello, I’m Marketer Sam from Standout 360 Multi-Media Agency. In this article, I’m going to teach you the Five Steps Strategy to brand yourself or your business on social media.
Before we take a deep dive, you must have a few things in place.
Basic social media chart:
Once you have a website, your target market, the social media channels, and a basic content calendar, it’s time to implement the Five Steps Strategy for branding your business on social media.
Follow your target market on social media. Once you do, like and comment on their posts. This is a great way to grab their attention. Don’t try to sell anything at this stage. Your goal is to be noticed. Be patient. Eventually, you’ll have the chance to strike up a conversation.
Millions of people are spending three hours or more per day on social media, so don’t miss out on the opportunity. Some of you have the time to implement a social media strategy yourselves. For those of you who are too busy, it makes sense to find help. Evaluate your situation, and decide where you want to spend your time. For more information or help, email me at email@example.com.