Once you have a clear business objective, you need to figure out how you are going to achieve it, so you call your marketing agency and inform them of your plan.

The marketing agency starts drafting the perfect marketing mix to drive more traffic to your site. Based on their research, they decide to launch Google search ads, Facebook remarketing, and content marketing campaigns.

Now, each one of the campaigns should have a specific objective. For instance, the Google search ad campaign objective would be: Increase new website visitors by 1000 visits for July, 1500 visits for August, and 3000 visits for September. The same applies to the Facebook remarketing and the content marketing campaigns. Each will have their achievable objective.

I hope that this example has helped you understand the difference between business objective and marketing objective. To learn more about how to create marketing objectives for your business, contact me below. You will also have access to a comprehensive digital marketing template.