Samer Farraj

Five Steps Strategy: Brand Your Business on Social Media

Five Steps Strategy: Brand Your Business on Social Media Learn the Five Steps Strategy: Brand Your Business on Social Media from Marketer Sam Marketer Sam Until just recently, small businesses have relied on traditional marketing channels like referrals, mailers, signs, and classified ads. These tactics still work; however, their level of success is diminishing. A …

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The difference between a Business Objective and a Marketing Objective

Business Objective and a Marketing Objective “There are two types of objectives: Broad business objectives and specific marketing objectives for each campaign.” Marketer Sam Marketer Sam The other day, someone wrote to me this “I am a little confused about the difference between Business Objectives and Marketing Objectives when drafting a marketing plan… isn’t everything …

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Local favorites in Rocklin

Zest Kitchen Zest Kitchen is a plant-based, health-conscious restaurant making sandwiches, wraps, soups, smoothies, and sweets since 2017. We love the little touches they’ve implemented, like filtered water in reusable cups, compostable straws, and lotion in the bathrooms!  Phở Vegan Asian Cuisine Phở Vegan is a casual restaurant offering a variety of appetizers, soups, rice …

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Zoom, the accidental household product. How Zoom’s freemium business model paid off big.

Photo credit: Photo by JESHOOTS.COM on Unsplash About a year ago I sat out on a mission to search for a video communication program for my small Web Design and Digital Marketing business so I started researching the tools that I’ve used in the past when I worked in corporate. Tools that we’re all familiar with such as …

Zoom, the accidental household product. How Zoom’s freemium business model paid off big. Read More »